Our Story

Who said food isn’t fun? Not us.

Our Mission

Living a healthy lifestyle shouldn’t mean saying goodbye to delicious food.
Founded in 1983, Suzie’s Brand’s mission focuses on providing flavorful, unique, and healthy products made with high-quality natural ingredients. From award-winning thin rice cakes and organic crackers to flatbreads to oat milk and ready-to-eat grain pouches, we have a delicious snack for everyone. Many of the products in our line are organic, low calorie, low-fat, and cholesterol-free, as well as great dairy-free and vegan alternatives.
While our company operates out of New York, we search the globe to bring you the best products. Our suppliers and factories can be found around the world from Spain, Greece, Italy, and beyond.
We are always on the lookout for new and exciting additions to our line. Sourcing quality good-for-you ingredients is always at the forefront of everything we do.


Our Story

Our founder, Marty Sokoloff, saw a void in the natural and specialty food space. There were limited health food products on the market that were also great tasting. You could say that aspirations to help people live a fulfilling life without sacrificing delicious food runs in the family.  
Marty’s mother, Sophie, helped create and develop Weight Watchers in its early stages in 1963. She later went on to form Weigh-In International where she hosted group classes and lectures to women following her diet plan.
With these guiding principles in mind, Marty knew there were products that could be accessible, healthy, and great tasting for those looking to lead a healthier lifestyle. So, he set off in search of the best of the best to later be distributed nationwide.
Nicknamed Trader Marty, he began sourcing products from around the globe. Meeting directly with the farmers, trying regional snacks, and hearing from locals, Marty is always finding unique category-changing health products to bring back to the states.
For many years, our best selling products have been sold throughout the world with major brands and private labels. You may even recognize some of them in your local specialty supermarkets stores.
Now, we are offering them directly to you, our consumers. Shop your favorite Suzie’s Brand products right here on our website. You can also find us nationwide in natural, specialty, supermarket, convenience, and club stores as well as on Amazon.com.
Suzie's Founder at a Tradeshow 
2019 Fancy Food Show 

Showcasing Suzie’s & Driving Innovations In Health Food

We are proud to say for 35 years we have been part of the Specialty Foods Association; one of the longest-standing members. The SFA is a trade association focused on shaping the future of food. Through this association, Marty has mentored dozens of food company founders throughout his career.

Every year at national and regional trade shows, you will find Marty, the best (most interestingly) dressed guy in the food industry according to some sources, and our team showing our broad range of products.

Heading to any of these shows in the future? Look us up! We’d love to share our latest and greatest products with you:

  • Winter Fancy Food – January - San Francisco
  • UNFI Regional - Orlando - February
  • Kehe Regional - New Orleans - February
  • NCG - San Diego - February
  • Natural Products Expo West - Anaheim - March
  • Nassau Candy – March - New York City
  • Bozzuto’s Regional – March & August
  • UNFI Regional – May - Connecticut
  • Kehe Regional – Chicago – June
  • National Sweet & Snack Show – June – Chicago
  • Summer Fancy Food – June - New York City
  • Natural Products Expo East - September – Philadelphia
  • UNFI Regional – October – Las Vegas